Micro-Learning: Quick Guide
There are endless training methods and terms these days. Many of them are barely understood let alone utilized within your business. Today, we’re going to focus on micro-learning - a big trend in sales enablement and staff development.
By the end of this blog, you’ll know why and how micro-learning will help your employees, enable sales, and benefit your business.
Firstly, what is micro-learning?
Mirco-learning has easily digested bursts of knowledge usually no longer than 3 – 5 minutes and utilizes rich media formats like video in an attempt to increase memory retention. Micro-learning is always super-specific and designed to target a narrow and precise result.
Although creating specific, short content has been a sales training tool for a long time, micro-learning is a relatively new term. With more millennials flooding the workforce each day, companies are relying on small bite size pieces of knowledge. This concept stems from millennials own inability to focus for extended periods of time!
Information needs to be easily accessible and as quickly consumed as possible. Millennials like learning new things, but they don’t necessarily like the process of traditional learning. Give them a youtube clip or a meme over a written report any day.
Mirco-learning is easily digested in a busy work environment, via tablets, computers, phones, or smart devices. It’s portable content, consumed anywhere, anytime.
So, now that you know what micro-learning is, let's look at how it helps in Sales Enablement.
Benefits of Micro-Learning
According to the Research Institute of America, e-learning increases retention rates by 25% - 60% because portable learning gives the student the ability to revisit material as often as required.
No Time Commitment
With micro-learning 3-5 minutes long, it’s not a big investment of time to re-visit a lesson more than once. And with the knowledge being portable, employees can access it regardless of whether they are in the office or on a sales call.
According to a Brandon Hall study, e-learning requires 40-60% less employee time than classroom or boardroom based learning.
Less Workflow Interruption
Your sales team can learn specific topics quickly and return to work within minutes, translating their recently acquired knowledge directly into practical work that benefits your company.
Due to the low costs of producing short videos, micro-learning can prove cost effective compared to other types of learning.
Everyone has a smartphone these days. Everyone can be a director. Creating good quality content has never been easier.
If you’re planning to create sales content, here are a few tips for designing your own.
Key Features of Micro-Learning
The more content you try to stuff into your video, the longer and more complicated it will become, and the less like micro-learning. Remember, you’re seeking a short, precise result.
Know your desired result, and work backward from there.
Edit edit edit.
The content needs to be not only precise but also short and to the point.
Don’t sweat the small stuff. The people watching are tech savvy and smart, so presume they already know the basics and cut straight to the point.
Use rich media. For example, video, audio or interactive content.
Youtube has over a billion users. That’s about one-third of all internet users! And Youtube on mobile alone reaches more 18-49-year-olds than any cable network in the US.
In conclusion, video is popular!
The best way to enable sales is to produce content that your employees can consume, remember and utilize.
Millennials are the biggest population of your workforce, so why not cater to their learning style?
Good luck with your sales training!