4 Ways to Improve your Corporate Communication
Mastering the Fundamentals of Internal Communications
In our digital age, a company’s healthy internal communications is dependent on more than just stating news, periodically announcing new policies, or describing the latest products. In the pursuit of success, companies must be intently focused on sharing information and knowledge and promoting engagement of workers and project team members throughout the process of any undertaking. Therefore, leading the troops toward a common destination, strengthening the mission, and stimulating performances – all with strong communication strategies – will benefit your teams and the business.
The following four strategies can be implemented at your workplace as a way to build a productive corporate environment. This is the first of a series of blog posts designed to help your organization engage corporate communication in four stages that are designed to boost the quality of your organizational communications.
1. Information accessibility
A recent study showed an average of $5,000 per worker is wasted annually due to delays in sharing information. This precious time spent waiting on other stakeholders to provide critical information before a project can advance is money flying out of the business’ window. Providing a more efficient method of accessing information will save your business a lot of money, and time! Also, money and time saved means a step up in productivity, and, therefore, a healthier bottom line. Looking at it from this perspective, it’s not difficult to see how the inefficiency of seeking hard-to-reach data far outweighs the expense of a more effective system for information exchange.
Selecting an easy-to-use internal communication system might seem simple, but there are options available. Take the time to do some research, analyze the new products on the market. The desired outcome should be integrating the right support tool that will allow employees from every level of your business to share and access the ever-increasing volume and variety of data that they are expected to utilize in performing their jobs effectively. Also, be aware that in today’s digital workplace mobile tools are among the quickest and easiest ways to communicate. Studies have shown that some employees spend up to 74 minutes each day attempting to contact each other and almost an hour per day looking over duplicated content and communications (part of that $5K/worker/year).
Along these lines, wasted time and frustrated employees inevitably lead to corporate disengagement. As a natural progression, disengaged employees may negatively impact customer engagement, leading an organization down a dangerous spiral.
2. Encourage information sharing and engagement
It’s no secret, engaging employees is critical to a healthy work environment. A few simple and efficient practices can help enhance productivity, loyalty, and engagement within your organization.
Aligning organizational goals and incentives with those of each team will strengthen the connection between employee responsibilities and your organization’s goals, whether those be anything from customer satisfaction to increased market share. For example, focusing on KIPs that track measurable objectives across the organization will help your workforce stay motivated and provide transparency into how each individual is contributing to the organization’s highest priorities.
Without question, one of the most important aspects of engaging workers is an established basis of trust, which is also fundamental to building relationships with customers. One solution that might help with this fostering open dialogue. This can be done with a simple communication system accessible on mobile devices since most employees now have a smartphone that they use for work. 87% of companies see employee engagement as the largest challenge for their human resources department. This process takes a while to establish and developed to its fullest potential; but, remember that you will never regret investing in your employees’ engagement and satisfaction. Engaged employees work with passion and feel a profound connection to their company, ultimately driving the innovation necessary to bring their organizations forward.
3. Strengthen connections
Successful employees recognize the importance of establishing and cultivating meaningful connections within the organization. Related to the engagement issue, strong connections within the workplace are essential to improving productivity, proactivity, and innovation amongst workers.
Promote idea sharing with a mobile app that enables your employees to share their ideas at any time with anyone, including team leaders and management, creating an open and transparent environment while giving team members access to senior leaders and cultivating an environment of open communication.
Encourage employees to speak openly, make suggestions and voice their opinions across all aspects of the business. In this way, you can improve both horizontal and vertical communications. For example, including management in addition to working-level team members on new concept development will help to build these stronger ties between different hierarchy levels within your organization, resulting in increased engagement, productivity, and retention.
4. Use social technology instead of email
Since the new technological generation has begun populating today’s businesses and organizations, utilizing the latest technology is a must to stay on point and competitive. For certain situations, emails are inefficient means of communication and can be a waste of time for businesses. Today’s complex and fast-moving business environment demands greater efficiency without sacrificing effectiveness. By the time you autocorrect your email paragraphs and make sure the format is perfect, you could have taken a minute or two to share a video on SnapChat. Of course, SnapChat is not a corporate tool, but the contextual information that can be communicated via a short video is invaluable in certain situations. This type of simple and easy-to-use app could make a significant difference in workplaces. Emails have their uses, but are not always the optimal tool.
How much more engaging amusing and interesting would it be for your employees to communicate with use videos instead of emails?. If you have to share complex information or feedback from a business meeting, telling the story can be telling about it is more efficient and effective than trying to write about it. Employees are actually 75% more likely to watch videos than reading documents. By this measure, so by using a corporate video sharing app to communicate with video would help to amplify and increase an organization’s the internal knowledge exchange and shared information within the organization and support its success.
For instance, teams can use video chat apps to communicate with out of the office employees.
One of the biggest challenges faced by a growing organization is not necessarily competition, but can often be more likely the efficient flowing of internal communication. Whatever the size of your business, consider how authentic video communications can enhance the quality and engagement of your internal communications.what it needs to work best. Use its size to your advantage and open your mind to new ideas.
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