Humanizing modern communication in the workforce
In this rapidly changing world, technology is constantly advancing. Gone are the days of posting letters, writing notes, picking up the phone, and making an effort to see someone, when all you need is an internet connection to communicate. Breaking news can reach millions of people instantly, as it’s happening, and we can communicate without needing to be in the same room, same city, or even the same country.
The majority of us rely on several forms of technology in our daily work life, from internal communication and cross-continental deals, to sourcing information and representing ourselves through online profiles. Despite constantly evolving technology making daily tasks faster, more reliable, and just plain easier, many of these tasks do not involve face-to-face interaction. In some ways, modern technology has changed interaction to the point of making it impersonal, creating the stiff, detached form of communication in many workplaces today.
Humans are social by nature, and personal qualities in the workforce are invaluable when creating a happy and engaged team. After all, your employees are not machines. However, this doesn’t mean we need to cast aside modern technology to create a better work environment.
Rather than technology cheating us of the social and intellectual human qualities we naturally possess, it should work alongside, allowing us to utilize these qualities to work more effectively. These days technology is adapting to humans rather than us adapting to it; think YouTube predicting what songs we want to listen to next.
We don’t need to go backward to a technology-free environment to engage people and humanize the workforce. Instead, let’s move forward and evolve technology in the workforce until it becomes more human itself.
So how can we use modern technology to re-humanize the workforce?
Let’s look at different ways to communicate at work. Emails are time-consuming to write, or to search through for information. Picking up the phone has many benefits but is not always possible with different time zones. Social networks have rolled out in some offices, and create a fast but impersonal form of communication. Meeting in person is just not viable all the time. However, video is more engaging and personal than other forms of communication. Our brains process video easily. Consider the rise of YouTube in modern society. YouTube reaches more 18 – 49-year-olds in America than any television network, but if you think it’s isolated to the US, you’d be wrong, because 80% of videos are actually viewed outside the US.
Bringing video into the workforce is a great way to improve communication, because watching a person talk helps to simulate our senses, focus our attention, and create strong, relatable connections. Last year alone, 654 million videos were uploaded online over 30 different platforms, and viewed 2.8 trillion, yes trillion, times. In the workforce, the average employee watches around 7 hours of work related video each month, with this set to increase as companies become aware of the advantages of video-centric technology.
Kast is a mobile first, video-centric app designed to enhance productivity in the digital age. It encourages fast mobile, video communication amongst co-workers. Kast personalizes collaboration amongst all employees while increasing the transparency in a company, allowing information to flow freely from the CEO to the interns, breaking down hierarchical or physical barriers, and humanizing communication.
In the next few years, video-based communication will become a huge tool in the workforce, and mobiles will be the primary viewing device for all related video content. Step forward with us into a new phase of workforce communication. Let us personalize interaction again, and humanize co-workers through video-centric technology.