Apps To Complement Email: 4 Reasons Your Company Should Use Them

How often do you use email outside of work? Not often? That’s because modern social apps far outshine email regarding ease of use and popularity. If you’re trying to organize a lunch with your friends, do you send out a group email? No. These days you create a group on Messenger or WhatsApp and watch the message chain light up with quick replies.

Simple. Concise. And all in real time.

Since the release of the first smartphone, communication has changed drastically. A recent survey said people expect replies within a few hours, with Generation Y and younger, expecting responses within minutes. From conversations to world news to bus options, communication has morphed into an information ready, succinct, easily accessible beast, fueled by the endless mobile apps on the market today.

Communication apps have infiltrated daily life, and as many companies move towards a mobile-first work environment, mobile apps are spilling into work culture as well. However, regardless of how we organize our private lives or communicate with family and friends, email is still the most used platform for communicating with people we don’t know well. And this isn’t set to change anytime soon.

So, why should apps and emails get along in the workplace?

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1. Have a one-stop platform.

Emails are time-consuming, filling your inbox until hours are needed to sift through the information. Most of which won’t even be relevant! The beauty of a communication app working alongside email is that you and your co-workers will have a unified platform for company data and information, severely decreasing email traffic and time spent deskbound.

Email may be the go-to platform for professional communication, but that doesn’t make it the best platform.

2. Introducing an app internally in your company will benefit communication and collaboration between co-workers.

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While using email for external communication is still the safest bet, an internal communication strategy can accelerate decision-making, boost morale and increase productivity.

Sounds pretty good, doesn’t it?

But, how does a mobile app actually differ from email? You can send email from your phone too, right?

Yes, but mobile apps are specifically designed for communication in the digital age. Email encourages long drawn-out replies and time spent searching a message chain to find answers.

3. Save time.

By eliminating the majority of internal emails in a company, external communication - business deals, prospect customers, big leads - can be given more quality time.

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You don't want employees to feel like that on their email inbox, do you?

With a one-stop platform for internal collaboration, everyone from the CEO to the IT team can be on the same page at the same time, allowing key decisions to be made in a timelier manner.

Like I said, increasing productivity.

4. Humanize the workforce.

Many workers would rather send an email from the comfort of their desk than walk across the office to talk face-to-face with a co-worker. Mobile apps encourage emojis, audio, video and photo content, which is more relatable on a basic human level. So, even when you don't leave your desk, you have a more personal interaction. Mobile apps also promote a lighter, less formal tone. For example, using smiley faces and casual language, bringing together co-workers and boosting company morale.

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Kast is a collaboration app designed for the mobile age. It encourages a collaborative mobile-first workspace, connecting teams or individual co-workers through set groups and searchable hashtags. It allows everyone in the company – regardless of whether the team is in one office or globally located – to have a one-stop interactive platform of relevant information, decreasing time spent sifting through internal emails.

image CTA Blog Kast